The Open Door is Dakota County’s largest hunger relief organization based out of Eagan, MN. Each month, they serve about 25,000 people across Dakota County with 75% of the food they distribute being fresh.

I was approached by the Open Door to help expand their branding. Their branding is built on a lot of bright colors, textures, and photography that shows authenticity. They honor humanity and they want their branding to feel organic and human.

One of their elements is a variety of fruits and veggies in an illustrated linocut style. They requested a new asset pack in the linocut style that was uniquely theirs.

I wanted to give them a vector asset pack that could be infinitely scaled to use for everything from business cards to large signage for events, but still had texture. Using Capture, I created vector textures that I could overlay to give the illustrations grit and imperfections. I used these assets to create a repeating pattern in their primary colors and two of their secondary colors for future merchandise.