Dakota County Technical College and Inver Hills Employee Engagement and Wellness Committee hosts an annual 4-Week Wellness Challenge and the Spring Into Wellness Fun Run that takes place in the final week of the challenge. I was offered the opportunity to create graphics for the campaign for both events including: flyers, calendar banners, slides for each campus’s TV information system, and social media posts for the school’s Instagram, Facebook, and LinkedIn pages.

I worked under the guidance of DCTC and IHCC’s Media Coordinator, Rachel Marzahn, to create a cohesive campaign that fit the branding guidelines of the newly merged schools. Mrs. Marzahn gave me room to use my own illustrations and style to represent the student body and the eight pillars of the challenge. There were multiple revisions throughout the design process as more details were finalized by the committee. Consistent communication between Mrs. Marzahn and myself regarding changes made hitting each deadline possible. The campaign launched on time with the response being positive and built excitement for the events.